[Chinese shoes Network - Brand Dynamics] no matter how local Chinese sports brand Fengeng London Olympics, had to admit that the protagonist of the London Olympics or Nike and Adidas. The two companies control the world's top sports resources. In the past 2011, Chinese market are Adidas, Nike contributed 10% of revenue. London Olympics, Adidas sponsored the Chinese men's soccer team, Chinese men's volleyball team, the Chinese taekwondo team of men and women, Chinese men fencing team, Chinese boxing, the Chinese judo team of men and women and other 13 sports teams. Nike is sponsoring the Chinese national basketball team, weightlifting team, wrestling team, track and Cheap air jordan 12 taxi for sale online free shipping field team, tennis team, archery and beach volleyball team and other teams seven sports teams. In addition, Nike also has Liu Xiang, Li and other star athletes. Layout tier China's domestic sports brand sales decline and high inventory withstand challenges, Adidas's sales have been on the rise. 2012 first quarter, Adidas global sales growth of 14% in China grew by 26%. Although the second quarter and semi-annual report to be released until August, highly Skyline managing director of Adidas Greater China in the media roundtable, said this month that the data is still optimistic, he cited an example, is that they sponsored the Spanish team win in the European Cup. Thi cheap jordans for sale s time the London Olympics, Adidas UK company became an official sponsor of the London Olympic level and, therefore, more activities and sponsorship by Adidas for the British company, China Area Activities in the direct sponsorship of the relatively small number of but this does not mean that Chinese companies Adidas "limited resources" this year. Adidas Chinese companies in the message, told reporters that they support and sponsorship of some of China's sports teams and athletes. Such as boxer Zou Shiming and taekwondo, the defending champion - they had hoped to win the championship again, and in addition, Adidas also sponsors the Chinese national volleyball team and o Retro jordans for sale ther sports teams, which are to be carried out Olympic marketing. In addition, in order to meet the Olympic Games and the Chinese Year of the Dragon, Adidas launched the Julong ring activities. The biggest purpose of this activity is to hope that Adi influence to cover a larger area, whether it is first-tier cities, second-tier cities, third-tier cities are expected to cover Adi place. According to Adidas "Gateway 2015 strategy" planning, Adidas Chinese company to look into the second and third tier cities in China. In their 2012 plan, they will open 600 new stores, and now the focus is on second and third tier cities, the future will be more concerned about the small Cheap air jordans for sale er lower-tier cities, mainly in the west. London Olympics this year, compared to Nike sponsored the popular Chinese basketball tournament, Chinese tennis and Chinese track and field team, Adidas sponsored team seems to have a niche, in addition to Chinese football and Chinese Volleyball slightly hot, the rest are relatively "unpopular" . However, the high Skyline denied the "small minority" this statement:. "In fact, this view more subjective, because each person's preferences are different, you like fencing, he likes boxing, various competitions both lovers we are A very comprehensive sporting goods company, in 26 major events in the Olympic Games, 25 events have our cheap foamposites product lines and services. Now the only one we have no way to provide goods and services is equestrian, because we have no way of production horses. " Star Tactical Sports Insiders have a comparison, Adidas and more willing to spend money on large-scale events and activities, and Nike, is more like sponsoring sports stars - is worth mentioning is that Nike explore potential newcomers on always unique vision. Many famous athletes, at a young age, it has been signed Nike. For example, now the New York Knicks Jeremy Lin fire very moment, back in August 2010, Nike (Taiwan) and the company is still sitting "back seat" Jeremy Lin signed a three-year contract, this contra cheap jordans for sale mens ct performance to the second In time, Jeremy Lin in the NBA rising. Although Nike also set objective assessment criteria, but to specifically describe Nike's selection criteria, but it is very difficult. Nike will ever feel this choice is described as - "very grassroots selection." Nike sports marketing department head of mining potential athletes, they usually will focus on tracking objects are Athletics, Football Association and other sports associations and sports focused schools. Many members of this team are specialized background in sports. Such as mining, Marketing Director Liu Xiang Li Tong, Nike in 1981 and he is the first athlete signed in China. Liu Xiang Retro jordans for sale Li Tong at age 18, eyeing him, and predicted that he will be successful. In his recommendation, after Nike, field trips, signed Liu Xiang, it spent only 300,000 a year, and in the next few years, to provide him with specialized services, playing the role of broker in half. Athens Olympics, Liu Xiang of China took the first piece of men's 110 meters hurdles gold medal. Nike and Li's become attached to you sooner. Back in 1997, Nike sponsored Li; five years later, Li retired for two years to go to college, only to terminate the contract. reinstated after Li Na, Li Na Nike and quickly signed up. Adidas told us they choose to invest in and select star requirements. Hig cheap jordan shoes for men h Skyline says it will observe a tournament in China is not a widespread concern of consumers is not Adi target customers, if consumers are very popular sporting event, they will invest with the current focus to do some comparison, If the comparison, I felt the investment is worth it, we will consider the next step. Next, Adidas mainly observe the individual, team or event, it is not consistent with their brand or brand in line with the direction of future development. If the matching words, Adidas will make the evaluation system and evaluation according to the criteria brought this athlete, or sponsor the sports teams, or sponsorship decisions throughout the game, and cheap jordans online this decision is the integration of the annual plan. High Skyline said, before investing, to conduct a feasibility study is also very critical. Such as sponsoring sports marketing, it requires you to have in-depth analysis of the team, observing their recent performance, observe their team morale. Even individual players may also become a risk factor for the team. Also, the trend observed over a period of time the team performance. These key points should be considered. In some cases, to consider the issue but also focus on the long-term, such as sponsoring a team event, it is not focused short-term interests. 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